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With Ride Across Britain kicking off on Saturday 10th September, our CEO, Matt Parker, explains what the ride is all about, why we’re backing it and why this is a highlight of his year.

First of all, can you tell us a bit about what Ride Across Britain is?

Ride Across Britain is the ultimate test of stamina and will. Every year, a group of ambitious cyclists, including myself, squeeze into some lycra, hop on our bikes and take on the challenge of a 980-mile ride from one end of Britain to the other.

The journey begins at Land’s End in Cornwall and finishes in John O’Groats in the far north of Scotland. It’s a challenge that the most daring (or stupid) take on throughout the year. But the experience brings together hundreds of riders to take on the trip together across nine stages, supported with hot food, mechanical and medical support, campsites and necessary sports massages.

This year, I’m excited that Babble will be lead sponsors of the event. Over 750 participants are taking on the challenge as well as 35 Babble employees and friends of the business, including former Team GB Paralympic footballer, David Clarke, and Guinness World Record holding endurance cyclist, James Golding.

Why is Babble sponsoring this year’s event?

This will be the eighth time I’ve taken part in Ride Across Britain, and it continues to be my favourite week of the year. From a personal point of view, this is a massive passion project. Not only do you get a huge sense of personal achievement out of it, but you also get to experience a unique camaraderie with your other riders.

As a business, Babble is all about pushing the boundaries for both ourselves and our clients, and Ride Across Britain matches that ethos, with hundreds of riders pushing through the pain and fatigue to achieve common and personal goals. That feeling of achievement is something we all want to experience in our personal and professional lives.

We also strongly believe in using our brand to drive tangible positive social impact, and by partnering with Ride Across Britain for the next three years, we plan to raise in excess of £500,000 for our chosen charities, the Prince’s Trust and The Buffalo Foundation.

Can you explain why those two charities are so significant?

It is so important to myself and everyone at Babble to be much more than a technology business. We want to make a difference and see the social impact our growth can accomplish, which is why we’re committed to raising funds for our favourite charities.

Both The Prince’s Trust and The Buffalo Foundation work tirelessly to help people gain opportunities through education, training, sport and business, so that they can reach their full potential. At a time when money is tight and certain opportunities may be becoming less accessible for so many, it is even more important to join these charities in establishing future pathways for people from all backgrounds.

What are you most looking forward to at RAB 2022?

Like I said, I love the challenge every year, but this year is going to be extra special, as I get to share the experience with over 30 other members of the Babble team, as well as their friends and family.

There will be a fantastic team spirit that will carry us all the way to the finish line – I really hope they love it as much as I do.

Any tips for first timers?

Savour every moment – there’s some incredible views and it really will be a memory that lasts forever.

And be prepared for chafing!