Babble 2019 Travel Industry CX Research

Making more money by improving the customer journey

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About the study


Encapsulating many years of CX insights, trends and experience from Babble, technology partners and the travel industry with contributions from CX experts, industry grandees and technology vendors, the Babble CX report has an aim of being acknowledged as the most useful, authoritative, and comprehensive report on what how the travel industry thinks about CX and how it feels like to be one of its customers.

We have created a new way of comparing what you think your business should be doing, what you think you are actually doing and what it feels like to be a customer. Given that part of what we are doing looks a lot like Net Promoter Score, (NPS) we have called it Babble Promoter Score (BPS).


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