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You may have seen the news that Babble is the Title Partner for what is now known as the Babble Ride Across Britain, formerly the Deloitte Ride Across Britain. 

This nine day, 980-mile challenge takes a team of 800 cyclists from Land’s End to John o’Groats, exploring some of the UK’s most iconic scenery. 

Being the Title Partner for this bucket list event is a real privilege for our team here at Babble. Not only is it an opportunity to connect with our customers, colleagues, partners and our wider communities, but it also helps us to deliver on our commitment to be a force for good and support a number of incredible causes. 

This year, we’re partnering with the My Name’5 Doddie Foundation to raise £250k through the Babble Ride Across Britain and our wider fundraising activities. The foundation was set up by the late Scottish international rugby player, Doddie Weir, after he announced he had been diagnosed with motor neuron disease (MND) in 2017. The charity is committed to funding research for effective treatments for MND to achieve their goal of A World Free of MND. 

Join us in pedalling for a cure 

As part of this mission to be a force for good and support the My Name’5 Doddie Foundation, we would like to reach out to our customers and partners to ask you to get involved with the Babble Ride Across Britain. 

If you are a keen cyclist, or know other keen cyclists within your organisation, here are three ways you can get involved… 

Join us on the Babble Ride Across Britain in September 

We’re taking a team of 80 riders, affectionately known as the Babble RABble, to complete this epic adventure in September this year (7th-15th) and if you’re a Babble customer or partner, we would love for you to join us. 

If you want to take on the challenge in September, whether it’s the full 980-miles or just part of it, please complete this form to register your interest and our team will be in touch to discuss this with you. 

Take on the Virtual Babble Ride Across Britain Challenge – join for free 

We want to inspire as many people as possible to take on the Babble Ride Across Britain. That’s why we’re delighted that we are partnering with indoor cycling platform, Rouvy, to bring you the Virtual Ride Across Britain. 

Using Rouvy, and Augmented Reality technology, you can now experience seven iconic sections from the Babble Ride Across Britain adventure from the comfort of your own home as part of the Virtual Babble Ride Across Britain Challenge. Running 29th January – 3rd March, those who complete the challenge will be entered into a draw to win a number of prizes. 

Don’t worry if you don’t have time to complete the challenge by 3rd March. The seven Babble Ride Across Britain stages will still be available once the challenge is complete. 

Find out more and sign up to the Challenge for free using the code RAB2M for two-month Rouvy free trial. 

Join us on a group ride with James Golding 

We will also be using the Virtual Babble Ride Across Britain platform to host a virtual ride exclusively for our customers. Our CEO, Matt Parker, will be joined by endurance cyclist and Babble ambassador James Golding. James is currently training for the world’s toughest bike race, Race Across America, and will be joining us on the Babble Ride Across Britain 2024. 

James described the Babble Ride Across Britain as, “The best multi-day event I’ve ever done,” and it’s also Matt’s “favourite week of the year”. To hear more from them on why this is so, please register to join our virtual group ride on 13th March at 7pm. 

We look forward to hearing from you. Look out for future updates on the Babble Ride Across Britain as we gear up to the ride in September. 

If you have any Babble Ride Across Britain related questions, please get in touch with our team. 


Taariq Hayat

Website & Digital Marketing Manager at Babble