I am extremely pleased to announce that Babble have acquired Direct Response Plus Limited (DRP), the communications technology re-seller and a division of the Yonder Digital Group of companies. Our aim is for this to be the first of a number of acquisitions that ensure Babble cements its place as one of the major players within the cloud communications market.
The combined organisation, operating as Babble, will have over 600 customers, including fantastic brands such as Secret Escapes, Chubb, Park Plaza, Robert Dyas and Holiday Taxis.
Like babble, DRP focuses on providing cloud communication solutions to mid-market high-growth customers, and this combined with an aligned product portfolio, means that the acquisition will be simple and speedy to integrate.
I am very confident that the acquisition is a win-win for Babble and the DRP customers, who will immediately benefit from our scale and financial strength, and particularly from our strong Customer Success, Account Management & Support structures. With a 98% customer satisfaction score for our support organisation I feel confident in making that claim. In addition, existing DRP staff are being retained in key roles and so there will be strong operational continuity for existing customers.
It is clear to me that traditional comms & telecoms ‘re-sellers’ continue to overcharge and under-serve their customers, and at babble we believe that this is our opportunity for growth. The market shift to subscription-based services demands high-quality service day-in/day-out, and we believe that as one of the very few subscription only businesses in comms that our focus on making our customers ‘business brilliant’ gives us an edge. Working alongside the DRP customers gives us a further platform to demonstrate the value we bring and all of us are excited about the opportunity.
For additional information on the acquisition, please contact me directly