Babble enlists the help of a Twitter poet to encourage the technology sector to cut the jargon

New research says technobabble needs to be stamped out to broaden sector’s appeal. The technology sector’s widespread use of unnecessary jargon and technobabble is stopping people joining the sector and needs to be eliminated. That’s according to Babble, which today releases new research1 revealing how companies delay or abandon technology investments when confronted with impenetrable […]

Technobabble has had its day – time to cut it out


It’s time for technology to cut the jargon. We work in a sector which full of complex products that often end up with obscure names. We’re all guilty of using phrases and technical terminology to describe these products but these innocent over-complications have now become habit and it gets in the way of people’s understanding. […]